Social media is a powerful tool for organizations like yours, but it can also be a liability if it's tied to one employee. To ensure that your business's social media accounts are not dependent on a single person, it's important to set them up correctly from the start.
First, your organization should create a social media policy that outlines the guidelines and expectations for employees who are responsible for or have access to your accounts. This should include guidance about what types of content is appropriate and who is responsible for monitoring and responding to comments.
Next, assign multiple employees to serve as account administrators. This will ensure that if one employee leaves the organization, there are others who can step in and take over.
If possible, limit which devices can access your accounts from what locations. Set up login alerts to be notified if your account is being logged in from a new or different device.
By following these steps, you can ensure that your organization’s social media accounts are set up in a way that minimizes the risk of them being locked or lost when the employee account administrators move on.
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